Snap Fitness
"PROBLEM SOLVED" Problem: Many people have no motivation to go to the gym. Message: Snap Fitness gyms are the path to fitness, and physical fitness is the means to a happier life. Idea: The threat of loss can be a more powerful motivator than the possibility of gain. I composed three ridiculous yet humorous stories to convey the pain a person could experience should he or she find themselves out of shape in the wrong situation. To the gym!